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Kelly Peters

BEWorks Inc
CEO & Managing Partner
BEworks is a business and policy strategy and advisory firm that is devoted to applying behavioural economics to real world challenges. The company's work includes identifying underlying consumer psychologies; designing new choice architecture in the customer experience including price, product, and placement strategies; and validating through experiments. BEworks was founded in 2010 with renowned behavioural expert and author of "Predictably Irrational" Dan Ariely, James B. Duke Professor of Psychology & Behavioural Economics at Duke University.

My Speakers Sessions

Saturday, August 16


Keynote Address Grand Event B & C